We are a lifestyle brand that sees the gold in people. We believe every being is (to its core) good. DMA challenges humanity to alter its train of thought through encouragement and affirmations.
“What is your biggest fear in life? To overlook a child in need.”
Dan McCullough (1961-2010)
At the young ages of 11 (my little, not-so-little bro),16 (yours truly), 21 (the most caring sister), and 47 (my strong mother), this McCullough family lost a person but gained an understanding and a new life passion. DMA is dedicated to my father, “Deddy Dan.” The man who never stopped believing in people and always chose to encourage and affirm the truth of humanity's goodness. The quote from above was found after his passing when we were sorting through his counseling certification paperwork. We were all starstruck, not because it didn't line up with his character, but because we had never heard of a more beautiful, selfless fear. DMA is designed to extinguish that fear and allow you to be a part of making those around you feel seen, encouraged, and affirmed.
Dan McCullough was a man of many talents and titles: Star-Iva Middle School guidance counselor, Iva Recreational 10-year president,
youth and senior pastor, decan, leader, founder, mentor, coach, friend, brother, son, and husband. But to me, he wore the title of “Deddy.” In 2010, my Deddy went to heaven at age 49. After a receiving of friends with a 6-hour waiting line that stretched around two churches and onto the road past a stop sign and a funeral with over 4,000 in attendance, my family witnessed the power of a life lived in service to others. Still, to this day, I have people tell me stories of how he saved them from committing suicide, paid their way through sports, loved them when no one else would, and believed in their ability to excel. My Deddy was an encourager. He called out the gold in people. When he saw life, he saw hope.